Arzum, Turkey's leading electrical home appliances brand, is a reliable and innovative brand in the industry with its 55-year-old history, with its products designed with the motto "You touch, the world changes". It sells to millions of people in Turkey and around the world with its 650 products in 6 different product categories: food preparation, cooking and frying, hot beverage preparation, cleaning, personal care and ironing. Arzum, which leads the small home appliances industry by breaking new ground in Turkey, sees design and innovation as indispensable. With this vision, Arzum, which has won prestigious awards in many national and international competitions, has also made it its mission to spread Turkish coffee culture to the world with the Arzum OKKA brand. Arzum OKKAs, which offer ideal tastes all over the world with their direct service to the cup, cooking on embers and self-washing features, have become the mechanized solution to the globalization adventure of Turkish coffee. Arzum, which is indispensable for men's personal care with its care series Ducati by Arzum, where design and performance meet, which made a splash in the first half of 2019 with its collaboration with Ducati, continues its efforts to grow in this market. Arzum, which gained strength with the public offering that took place in the last months of 2020 and attracted record demand, is taking firm steps towards achieving new successes with the aim of becoming a world brand.